In order to be competitive, small business owners are now moving beyond a simple website. Companies are enhancing their online presence by focusing their marketing efforts in social media and local search marketing to attract new customers. Yelp is one of the most effective local search platforms we are seeing our clients take advantage of as it offers a solution for small local businesses that want to become operational online, but still cater to local and regional audiences.
Over 39 million people visit Yelp each month in search of businesses, reviews, and even deals. Everything spreads quickly throughout the community as users correspond with each other through the site as well as other social media websites such as Twitter and Facebook.
Small local businesses have a number of tools at their disposal to promote their products and services on Yelp. Here are some options that we suggest: