Starting today, April 21, 2015 Google will be making a HUGE algorithm change that will affect all mobile searches.
The new change outranks both Panda and Penguin in terms of scale according to Google’s Webmaster Trends analyst Zineb Ait Bahajji. It is predicted to affect 40% of all websites. If you haven’t felt the effects of this change, you will soon!
Whether you have a website, landing page or blog, you WILL be affected by this change. The question is…are you ready for it?
We have been preaching about keeping your website up to date for quite some time. Check out our blog post back in 2013 explaining some of the benefits of keeping your site fresh and new.
The change will only take about a week to complete and is so significant that April 21st is being referred to by several names including mobilegeddon, mobilepocalyse, mopocalypse or mobocalypse!
The end isn’t [that] near! The best way to figure out whether your site will reap the benefits of this algorithm change (or if you will be penalized after the update), is to analyze your site and Google was generous enough to provide the link for a simple test:
https://www.google.com/webmasters/tools/mobile-friendly/
If your site is mobile-friendly, congratulations! You won’t fall victim to these apocalyptic changes. However, if your site doesn’t meet these mobile-friendly standards, it’s time for an update!
Not to worry, we’ve got you covered – contact us by phone, email, telegraph or carrier pigeon and we will be more than happy to get your site up to par.
The best way to ensure your site won’t be affected, is to make your site Responsive. Responsive design is the process of creating a single web site that has the ability to adjust its layout, based on the size and orientation of the users display as well as the browser it is being viewed on. Simply meaning, your website “responds” to the device it’s being displayed on for optimal viewing.
We’ve been doing responsive design for a while now, check out some of our favorites:
Aqui Cal-Mex
Pelvic Health and Rehabilitation
Amy Dixon Fitness
Jonathon D Fischer Foundation
Or check out our portfolio for more examples.
Don’t wait until you are no longer competitive in your search rankings. Contact us – we’ve got your back!