In order to be competitive, small business owners are now moving beyond a simple website. Companies are enhancing their online presence by focusing their marketing efforts in social media and local search marketing to attract new customers. Yelp is one of the most effective local search platforms we are seeing our clients take advantage of as it offers a solution for small local businesses that want to become operational online, but still cater to local and regional audiences.
Over 39 million people visit Yelp each month in search of businesses, reviews, and even deals. Everything spreads quickly throughout the community as users correspond with each other through the site as well as other social media websites such as Twitter and Facebook.
Small local businesses have a number of tools at their disposal to promote their products and services on Yelp. Here are some options that we suggest:
Offer Deals, Discounts, and Special Events
Yelp allows businesses to promote discounts, deals, and even special events. Since Yelp has a mobile audience of 4 million each month, it can get people into stores rather quickly for upcoming bargains and events.
Connect with Customers
Businesses can privately or publicly respond to both users and reviews. Businesses are able to respond to positive and negative reviews on their profile and even join conversations with other users.
Add More Information About the Company
Yelp offers businesses the option of providing photographs, histories, and in-depth descriptions of their products and services. Extensive profiles tend to get more views on Yelp, so business should add more information to their pages.
Utilize Trends, Statistics, and Charts
Yelp offers information about trends, statistics, and charts to businesses so they can see how many people viewed their page, what they look at, etc. Using this information allows businesses to optimize their profiles and get a better understanding of what is most effective.
Recommend and Support Business Partners
Business profiles can link to one another and support affiliated businesses. This is a great way to network, build strategic partnerships, and promote services and products to other businesses.
Overall, Yelp is a great website that businesses should take advantage of.